Naming + brand identity
2025—2026
01 Graphic design / Naming + brand identity
OpenCred Finance / AFC Commercial Bank / Zimbabwe
Connected to AFC. Distinct enough to stand on its own.
BRAND IDENTITY / MICROFINANCE / ZIMBABWE
Role
Lead and sole designerContext
Agency project / Jericho AdvertisingTeam
Jericho + AFC Commercial Bank marketingDiscipline
Graphic designAFC Commercial Bank’s microfinance identity, designed to make accessible finance feel modern and approachable while carrying forward the trust of an established national bank.
01Naming collaboration
02Logo design
03Visual identity
04Brand guidelines
05Social media system
06Spatial identity direction
01 / Identity system
The final wordmark keeps AFC’s visual equity close while giving the microfinance brand its own rhythm. The leaf carries the relationship; the two greens make OPEN and CRED readable as separate ideas.
02 / Social system
The social system translates credibility into clear, direct communication: strong headlines, generous scale and a consistent frame built from the leaf.
03 / Spatial direction
Signage and interior visualisations tested how the system could move from screens into customer-facing spaces while remaining recognisably OpenCred.
Design response / final system
01 / The challenge
The identity had to inherit AFC Commercial Bank’s credibility without simply becoming another expression of the parent brand. The answer was already present in AFC’s visual heritage: its greens, leaf motif and long-standing relationship with customers across Zimbabwe.
02 / The response
I used the palette and leaf as familiar anchors, then gave OpenCred a more modern, approachable voice. The two-tone wordmark creates a clear visual break between OPEN and CRED, balancing accessibility with financial credibility.
03 / What I learned
Good visual communication is not only about how something looks, but how it sounds. This project made me ask what a brand’s voice is saying, why people should trust it and how every detail can repeat that message consistently.
Project credit
OpenCred Finance, an AFC Commercial Bank product. Visual identity designed by Denzel Maupa at Jericho Advertising. Naming developed collaboratively with the Jericho team and AFC Commercial Bank’s marketing team.